A CityFALCON exclusive feature, this one is designed to tell you how positive or how negative content is. For example, a news story about a downgrade will result in a negative score, while another that mentions beating earnings expectations will be rated as a positive story. Content that is not positive or negative will be marked as neutral.
A glance at the sentiment of a story can help you determine trends. If you are currently interested in shorting a stock but mostly see only positive stories, you might be a contrarian and will need to prepare for the risk.